Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...

Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...

J.P. Morgan is targeting tech startups as clients after Silicon Valley Bank, First Republic Bank and Silvergate Bank ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

Cash App has evolved “Weird for Real” scam awareness campaign from Mischief @ No Fixed Address to focus on internal products.

That is the potential future offered by AI agents, which will be the key area of AI development in 2025, according to AI ...

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...

The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...

When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...