Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.
Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.
CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...
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The automaker enlisted Conill to develop a creative campaign focused on the Hispanic market for Toyota's Corolla family of ...
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As dating app company Bumble heads towards its first full year under new CEO Lidiane Jones – who joined the company back in ...
"But marketing alone will not drive top-of-funnel growth -- that's why our focus is on product-led strategies to build sustainable engagement." ...
A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect ...
Pinterest's latest performance update shows a record high in usage, with a solid increase in revenue year-over-year, positively positioning the social media company ahead of the holiday season.
It’s no secret that Adland has fallen for generative AI big time given perceived efficiency improvements (creative and media) ...